5 Key Mistakes Attorney Websites Make (and How to Fix Them)
When you’re an attorney, to say you’re busy is an understatement. Between client meetings, court appearances, and an endless stream of paperwork, attorney websites are often the first things to fall by the wayside.
If time isn’t what keeps you from focusing attention on your website, it may be that you don’t understand the value of a digital presence. Maybe you don’t know how to build a website and think you can’t afford to hire it out.
When it comes to running a business in our modern economy, digital presence is key. That means maintaining a great website is of the utmost importance for any law firm.
If all of this website talk seems overwhelming, we’ve got you. In this article, we’ll talk about website design tips and easy lawyer website mistakes, so you can avoid them.
It may seem counterintuitive, but marketing your services too broadly can end up causing you to lose clients. Clients come to you for a specific reason. Your job is to show them you’re the best solution to their unique problem.
When you overgeneralize your services, you end up getting calls from people who are shopping around. What you want is to get in touch with clients who already know you are able to help them.
Moreover, when you market yourself as a jack-of-all trades, you diminish your capabilities in the eyes of your clients. If you have some skill in everything, chances are you lack expertise at anything.
Instead of overgeneralizing, be specific about the areas of law in which you specialize. Highlight what you are best at and you will earn the trust of your potential clients.
2. Forgetting To Update
It doesn’t matter how great you are at your job, nobody is going to stay on your website if it looks old. It turns out Google is ageist too because they actually lower the search rankings of older websites on purpose.
To avoid becoming a relic, refresh your website regularly. You can find out what needs updating by checking your website analytics. Publish new blogs and articles often to keep things relevant and invite new traffic.
3. Ineffective SEO Practices
One of the biggest lawyer marketing mistakes we often see is failing to implement best SEO practices for attorney websites.
Consumers use search engines to find the products and services they need. That’s as true for attorney services as it is for any other industry or business. In order for clients to find the services you offer, you need SEO.
If you don’t know much about SEO and don’t have time to learn, your best option is hiring an online attorney marketing service.
4. Writing For the Wrong Audience
A lot of attorneys forget that the average person does not understand legalese. So they write their website content as if they’re speaking to other lawyers instead of potential clients.
This kind of language will turn away potential clients. Learning how to write in layman’s terms, or hiring someone who can, is key to creating a successful website.
5. Failing To Make Your Website Mobile-Friendly
The reality is, most people do the majority of their web searching on their phones. If your website is not mobile-friendly, you are absolutely losing potential clients. The simple way to fix this is to follow these steps.
Avoid Mistakes Attorney Websites Make
Attorney websites are as critical as any other type of business website. Without an engaging and successful web presence, you risk losing potential clients.
To avoid these common lawyer website mistakes, be specific about your services, update your website often, and employ best SEO practices. For more great reading, check out what else Daily World Affairs offers.